FITNESS & HEALTH
Muhammad Ichsan and The Strategy to Increase Technology-Based Insurance Penetration
Medcom
Jumat 30 Mei 2025 / 16:21
Jakarta: Tap Insure, a leading digital insurance provider in Indonesia, is delighted to announce the appointment of Muhammad Ichsan as its new President Director.
This appointment marks a strategic step for Tap Insure in accelerating growth in the Indonesian insurance market, which is projected to reach IDR623.2 trillion in 2025 according to Mordor Intelligence, with insurance penetration still low at below 3%.
Muhammad Ichsan brings over 30 years of experience in the Indonesian insurance industry, including leadership roles at PT Mitra Sentosa Parama Abadi Insurance Broker, PT Asuransi Umum Videi as Technical Director, and various key positions at renowned insurance companies such as PT Asuransi Tugu Kresna Pratama and PT Estika Jasatama.
In addition to his extensive operational experience, he is also active in various insurance associations such as APPARINDO and AAUI, which strengthens his deep understanding of industry governance and regulatory standards.
He is ready to lead Tap Insure toward further growth with a focus on product development, operational efficiency, and customer insurance experience that is more effective, affordable, and simple - as simple as #TapInAja.
Muhammad Ichsan's appointment aligns with the momentum of general insurance segment growth projected to grow 11% during 2024-2029, driven by increasing adoption of digital platforms growing up to 14% and public awareness of insurance protection.
"I joined Tap Insure at the right time when the Indonesian insurance industry is experiencing fundamental transformation," said Muhammad Ichsan.
"With insurance penetration still below 4% of GDP, there is a great opportunity to reach Millennials and Gen-Z who are digitally literate but need simple, affordable, fast, and reliable insurance solutions."
He announced that the first year of his leadership will focus on strengthening the company's digital foundation and improving customer experience.
He also emphasized the importance of developing digital platforms that are more responsive to consumer needs, expanding distribution channels based on strategic partnerships, and increasing insurance literacy through educational and inclusive approaches.
"The changes I bring will be very oriented towards the needs of customers/policyholders, and drive Tap Insure to become a pioneer in opening access to affordable and adaptive insurance protection in the digital era," he added.
Responding to increasingly fierce competition challenges in the digital insurance industry, Muhammad Ichsan stated that Tap Insure will continue to prioritize innovation based on deep understanding of consumer needs and behavior.
"Trust, speed, and convenience are the three main pillars in winning people's hearts amid the fierce competition in this digital era," he said.
Tap Insure is committed to developing technology-based solutions that facilitate access, while providing personal, transparent, and relevant experiences.
In addition, the company will continue to collaborate with strategic partners from various sectors to expand distribution and increase the added value of digital insurance services.
In facing the challenges of the times, Tap Insure will integrate advanced technologies such as Artificial Intelligence (AI) and automation to improve operational efficiency and provide faster, safer, more effective, and personal experiences for customers/policyholders.
"We will optimize AI and machine learning for product personalization, customer service improvement through intelligent chatbots, and suspicious claims detection to reduce fraud risk," explained Ichsan.
Moving forward, Tap Insure will focus on three key factors in its business growth over the next one to three years: product innovation, digital ecosystem expansion, and strengthening literacy and public trust in digital insurance.
"With a strategy focused on developing relevant and affordable products, synergy with digital partners, and inclusive education for the community, we are optimistic that Tap Insure can continue to grow sustainably and become the top choice for Indonesian people in meeting their insurance protection needs as simple as #TapInAja," concluded Muhammad Ichsan.
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This appointment marks a strategic step for Tap Insure in accelerating growth in the Indonesian insurance market, which is projected to reach IDR623.2 trillion in 2025 according to Mordor Intelligence, with insurance penetration still low at below 3%.
Muhammad Ichsan brings over 30 years of experience in the Indonesian insurance industry, including leadership roles at PT Mitra Sentosa Parama Abadi Insurance Broker, PT Asuransi Umum Videi as Technical Director, and various key positions at renowned insurance companies such as PT Asuransi Tugu Kresna Pratama and PT Estika Jasatama.
In addition to his extensive operational experience, he is also active in various insurance associations such as APPARINDO and AAUI, which strengthens his deep understanding of industry governance and regulatory standards.
He is ready to lead Tap Insure toward further growth with a focus on product development, operational efficiency, and customer insurance experience that is more effective, affordable, and simple - as simple as #TapInAja.
Muhammad Ichsan's leadership aspirations for Tap Insure
Muhammad Ichsan's appointment aligns with the momentum of general insurance segment growth projected to grow 11% during 2024-2029, driven by increasing adoption of digital platforms growing up to 14% and public awareness of insurance protection.
"I joined Tap Insure at the right time when the Indonesian insurance industry is experiencing fundamental transformation," said Muhammad Ichsan.
"With insurance penetration still below 4% of GDP, there is a great opportunity to reach Millennials and Gen-Z who are digitally literate but need simple, affordable, fast, and reliable insurance solutions."
He announced that the first year of his leadership will focus on strengthening the company's digital foundation and improving customer experience.
He also emphasized the importance of developing digital platforms that are more responsive to consumer needs, expanding distribution channels based on strategic partnerships, and increasing insurance literacy through educational and inclusive approaches.
"The changes I bring will be very oriented towards the needs of customers/policyholders, and drive Tap Insure to become a pioneer in opening access to affordable and adaptive insurance protection in the digital era," he added.
Tap Insure in the digital insurance era
Responding to increasingly fierce competition challenges in the digital insurance industry, Muhammad Ichsan stated that Tap Insure will continue to prioritize innovation based on deep understanding of consumer needs and behavior.
"Trust, speed, and convenience are the three main pillars in winning people's hearts amid the fierce competition in this digital era," he said.
Tap Insure is committed to developing technology-based solutions that facilitate access, while providing personal, transparent, and relevant experiences.
In addition, the company will continue to collaborate with strategic partners from various sectors to expand distribution and increase the added value of digital insurance services.
Technology utilization to enhance services
In facing the challenges of the times, Tap Insure will integrate advanced technologies such as Artificial Intelligence (AI) and automation to improve operational efficiency and provide faster, safer, more effective, and personal experiences for customers/policyholders.
"We will optimize AI and machine learning for product personalization, customer service improvement through intelligent chatbots, and suspicious claims detection to reduce fraud risk," explained Ichsan.
Key growth factors for tap insure
Moving forward, Tap Insure will focus on three key factors in its business growth over the next one to three years: product innovation, digital ecosystem expansion, and strengthening literacy and public trust in digital insurance.
"With a strategy focused on developing relevant and affordable products, synergy with digital partners, and inclusive education for the community, we are optimistic that Tap Insure can continue to grow sustainably and become the top choice for Indonesian people in meeting their insurance protection needs as simple as #TapInAja," concluded Muhammad Ichsan.
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