medcom.id, Jakarta: Google officially introduced the latest digital advertisement service, AdWords Express, on Thursday (3/17/16), at their office in Senayan area, Jakarta.
The latest and more simple service - if compared to the previous one - AdWords is intended for small and medium enterprises (SMEs). The service presents simplification to promote their business in three locations, which are the website version of Google search engine, mobile version and Google Network such as AdSense.
"Through AdWords Express, we would like to provide simplicity for small-medium business players who does not have lots of experience on digital advertising, or those with limited resources to supervise their ads," said the Product Marketing Manager Small Medium Business, Mira Sumanti.
Through AdWords Express, Google hopes to provide more opportunities for these UKMs to gain benefits from cellular ads, with a more transparent and measured system.
Mira also explained that the SMEs advertising their businesses through the service only have to pay when their ads are clicked by customers or Google users. The idea, continued Mira, made it possible for advertisers to gain the best results from the campaign and budget
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