Jakarta: Ministry of Tourism and Creative Economy has intensified the campaign series of #BersamaJagaIndonesia as an effort to continuously increase the awareness and social care in fighting the covid-19 pandemic.
The Minister of Tourism and Creative Economy Wishnutama Kusubandio in his statement in Jakarta on Monday, April 27, 2020 said the current role of his ministry besides minimizing the impacts of the crisis towards the tourism and creative economy sector, also involving the tourism and creative economy people in campaigning the improvement of awareness and social care to protect Indonesia from the pandemic.
“Those campaigns are under the big umbrella #BersamaJagaIndonesia that involving the tourism and creative economy people by making use of the communication channel owned by the Ministry of Tourism and Creative Economy and also involving the tourism and creative economy community,” Wishnutama said.
Not only in own media, the ministry will also cooperate with other parties, such as the Indonesian National Television Association (ATVSI) and the Indonesian Private Television Association (ATVSI), to collectively assist the government in socializing the handling of the pandemic.
In this cooperation, the television will broadcast various public service information which the content of material is also prepared by the Ministry of Tourism and Creative Economy. The material will later be broadcasted periodically every day until the outbreak is declared over by the central government.
“High frequency of public service advertisements are considered effective in disseminating the message,” Wishnutama said.
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