Jakarta: The Indonesian Tourism Ministry in collaboration with VITO Saudi Arabia commenced a Familiarization Trip for influencers from Saudi Arabia on September 20-28, 2019 with Bali and Malang as the destinations.
This activity aims to introduce Indonesia's leading tourist destinations directly to influencers from Saudi Arabia.
Deputy Assistant of Marketing Development II Regional III of the Tourism Ministry Sigit Witjaksono stated that by this famtrip activity, it is expected that the influencers from Saudi Arabia will be able to promote Indonesia and its diverse tourist destinations, one of which is Malang.
"Malang is a highly potential destination for tourists from the Middle East, especially Saudi Arabia. In addition to its cool and natural destination, Malang also has some very interesting historical places for foreign tourists, such as Coban Rondo Waterfall." Tourism Ministry's website quoted Sigit as saying.
Six people who formed a group called Indonesia Lover participated in this famtrip activity for nine days. Indonesia Lover itself is a group of well-known Saudia Arabian influencers who are keen to Indonesia's most famous tourist destinations in the region of Saudi Arabia. This program aims to promote Indonesia tourism to the Saudi Arabian market through the channels of social media because it is known that most of Saudi Arabians are highly active in social media, such as Snapchat.
Fam Trip participants visited Bali on September 20-24, 2019 with the aim of covering Bali Bird Park, Tegalalang Rice Terrace, Ayung River Rafting, Pirate Sunset Dinner, Bali Hai Beach Club, and Uluwatu Kecak Dance. While in Malang, participants are going to visit Mount Bromo, Kampung Warna Warni Jodipan, Jatim Park 2, Museum Angkut, Coban Rondo Waterfall, and Batu Paragliding.
The existence of various destinations such as tropical rain forests, green mountains, rice fields, and heavy rainfall are the main attraction for the Arabs to travel in Indonesia. This diversity must be an extraordinary potential to be explored by the government and stakeholders through a variety of tour packages that have been attractively wrapped.
In addition, Saudi Arabia is also one of the markets expected to boost the number of tourists from the Gulf countries and beyond.
"Increasing the connectivity paths of the Middle East countries, especially Saudi Arabia, will presumably increase the number of tourists visiting Saudi Arabia," Tourism Minister Arief Yahya was quoted as saying.
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