The 2019 SME 100 Awards ( Naufal)
The 2019 SME 100 Awards ( Naufal)

SMEs Powering Indonesia’s Growth: SME 100 Survey

English indonesian economy (en)
Wahyu Dwi Anggoro • 15 Juni 2019 18:20
Jakarta: A new survey conducted by SME Magazine reveals that boosting the engagement of small and medium enterprises (SMEs) in Indonesia could help sustain the country’s economic growth. SMEs in Indonesia continue to grow, not withstanding global economic uncertainties and a more challenging marketplace.
“While the records set by these fast moving companies may not be representative of all SMEs, it dispels the myth that business has been difficult for SMEs in general in Indonesia”, says William Ng, group publisher and editor-in-chief of SME Magazine during the announcement of the survey results cum SME 100 awards ceremony.
Among the SMEs surveyed, revenue grew 9.3 percent in 2018 to an average of 55.1 billion rupiah, while profit grew by 23.5% to an average of 7.1 billion rupiah on the back of a strong domestic consumption. This is especially impressive given the 5.17 percent GDP growth for the whole country in 2018.

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The SME 100 surveyed 2,000 top SMEs in Indonesia between February and April this year. Out of these 29 fast moving SMEs are selected based on quantitative criteria such as revenue growth and profit, and qualitative criteria such as business outlook, investment in training, and R&D efforts, to receive the SME 100 Awards. The project is conducted in partnership with Indonesian Chamber of Commerce and Industry (KADIN) and Indonesia Business Council for Sustainable Development (IBCSD).
Among the award recipients are chatbot provider, food franchisor Orchi Fried Chicken, wedding and holiday planner Weddingku group, peer-to-peer financing platform Investree, digital wallet provider Payfazz, and lifestyle retailer Metroxgroup.
Indonesia is the third country in ASEAN to launch the SME 100 Awards, after Malaysia and Singapore. Vietnam will be the fourth country with the survey currently being deployed across the country.
SMEs Powering Indonesia’s Growth: SME 100 Survey Editor in Chief Budiyanto (center) ( Yuri Nuralam)
SMEs participating in the survey are both optimistic and cautious over the rapid pace of technological development and greater regional economic integration.
“Many SMEs continue to feel the heat from both technology-based disruptors in their industry and from regional competitors who are adopting technology to outpace them in the market. Almost every SME surveyed realises the importance of a digital strategy, but many do not have the resources or the capability to implement one. The Indonesian government has invested substantial time and money into helping SMEs in this aspect, but the adoption rate is far slower than ideal”, says Ng.
“SMEs here see the potential in being part of a larger economic community. This is less about the business regulations and tariff than it is about of the ‘softening’ of the regional markets due to greater awareness regionally for AEC. At the same time, many SMEs are concerned about the increased competition, and the associated risks of regionalisation”, Ng said.
Business Media International (BMI) is one of Asia’s leading business-to-business publishers. Some of our media properties include SME Magazine, HR Asia, Capital Asia, and World Halal Business. As owners of some of the region’s largest B2B media and events properties, BMI is uniquely positioned to offer business owners and senior business executives up-to-date business intelligence across the region.



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