medcom.id, Jakarta: The news that PT Ford Motor Indonesia (FMI) will close in the second half of 2016 shocked national automotive industry since the company still displayed several fresh line-ups in the automotive exhibitions last August.
Source from FMI revealed the company's annual sales were always negative. In 2015, FMI's market share was only 0.6 percent with only 6,066 units were sold that year.
The number was worse than in 2014. At the time, FMI sold 11,556 units and controlled 1 percent market share. Without a doubt, 2015 was a tough year for the company especially with economic slowdown in the country. However, difficult condition was not only faced by FMI but all brand holders.
Ford seems to lose confidence in 2016 where observers predict the situation will not be much different with 2015.
The brand actually already has loyal customers It also has many appealing products such as the Ecosport, Fiesta, Ranger and Everest.
It is not the first time Ford decided to leave Indonesia. The brand has been present in Indonesia since 1989 under the name of Indonesia Republic Motor Company (IRMC). However, tight competition made the company stop its business. Ford returned to Indonesia in July 2000, under the name of PT Ford Motor Indonesia.
The story might be different if Ford has a factory here. Ford planned to invest up to USD500 million in 1997. However, the economic crisis and unstable political condition at the time forced the company to divert their investment to Thailand.
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