Jakarta: Lagu “Young Black and Rich” milik rapper asal Amerika Serikat, Melly Mike, mendadak jadi fenomena global usai digunakan sebagai musik latar video tarian khas Pacu Jalur dari Riau. Tren ini dikenal luas sebagai dance aura farming yang kini meledak di media sosial.
Lagu tersebut dirilis pada 1 Juni 2024, namun baru melejit berkat penampilan penari cilik Rayyan Arkan Dikha (11) dari Jalur Tuah Koghi Dubalang Ghajo. Aksinya yang memadukan tarian energik dengan latar budaya Pacu Jalur sukses mencuri perhatian warganet.
Fenomena aura farming bahkan menembus panggung internasional. Sejumlah atlet hingga figur publik terkenal seperti pembalap MotoGP Marc Marquez, atlet football NFL Travis Kalce yang juga dikenal sebagai pacar Taylor Swift, winger dari Manchester City, Phil Foden, hingga rapper Wiz Khalifa turut mengikuti dance aura farming ala Rayyan.
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Melly Mike sendiri termasuk wajah baru di industri rap. Sepanjang 2024, ia merilis dua album debut bertajuk Young Black & Rich dan Ballon D’ord, diikuti EP Selfish Nightmares pada 2025. Berkat viralnya tren Pacu Jalur aura farming, lagu “Young Black and Rich” kini sudah diputar lebih dari 44 juta kali di Spotify dan membawa Mike meraih 3,9 juta pendengar bulanan.
Secara musikal, “Young Black and Rich” menampilkan beat modern dengan lirik penuh pernyataan diri. Lagu ini mencerminkan perjalanan Melly Mike dari titik nol menuju kesuksesan, sekaligus merayakan identitas, kemandirian, dan kebebasan finansial sebagai seorang rapper kulit hitam muda.
Lirik lagu “Young Black and Rich” dari Melly Mike"
(Intro)
Yeah, it all starts with you
Everything you ever wanted, everything you ever dreamed
It starts now, it starts today
There is no tomorrow
I'm tired of your fucking excuses, nigga
Ain't nobody comin' to save you, nigga
It's you, it's you versus you, nigga
So how bad you want this shit, huh?
Come on
(Verse 1)
Yeah
My social meter ran out, so you know I'm finna dip
I just wanna stack this cake, stay out the way, yeah that's it
Ain't nobody gave a damn 'bout a young nigga 'til he got rich
I'm geeking way too hard, yeah, yeah, I'm finna glitch
I just changed my whole lifestyle, I just cut off dead weight
Now they know I'm fly as shit
We always had potential, I'm just cashing in my checks
Melly Mike just like Steph, yeah, yeah, 'cause he don't miss
I don't give my energy to nobody except my clique
Yeah, I just spent a couple bands eating good on a dish
They don't say, "Congratulations," but you know they watch that shit
I ain't even gon' get mad, I'm young, black and rich
(Chorus)
I ain't even gon' get mad, I'm young, black and rich
She tryna sell me lies, bitch, I ain't buying shit
If we ain't talking money, then I'ma plead the fifth
I put ice in my mouth, yeah, I'm hydrated
I ain't even gon' get mad, I'm young, black and rich
She tryna sell me lies, bitch, I ain't buying shit
If we ain't talking money, then I'ma plead the fifth
I put ice in my mouth, yeah, I'm hydrated
I ain't even gon' get mad, I'm young, black and rich
(Verse 2)
I ain't even gon' stay in your life
7:45, gotta catch that flight
Both my flight and my life on private
Gotta take a bad bitch out to an island
I don't say too much, nigga I'm silent
But we fell off 'cause we ain't in alignment, yeah
Money come in, and I get on a different timing, yeah
You niggas ain't dead 'cause you still gotta pay me homage, yeah
Why you so nosey? What the fuck wrong with your sinus? Yeah
Got so much on my plate that we fine dining, yeah
When you up like this, they do what you say like Simon
Young, black, and rich
(Outro)
I'm young
I'm young, black and
I'm young, black and rich
I'm young, black and rich
I'm young, I'm young
I'm young, black and rich.
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